POPDESIGN
Design that doesn’t just sit pretty - it works. We’ve created standout work for brands like local New Zealand brands like Farmers, The Warehouse, SkyCity, as well as Vodafone & Samsung: big ideas, bold visuals, and a little extra pop in every project.
The Warehouse Toy Sale
Working on our first and only Toy ‘Sale’ (due to the company scrapping sales for an "Every Day Low Prices" future only six months after this event). We combined a 3D logo, a vector background, and art-directed the photography of the toys in the yellow CAT truck (which was based on a Video DDB had created). Once the POS was approved, we fleshed out a huge amount of in-store, external, and social media, including animated gifs and motion videos. It was described by shareholders as the best lookingToy Sale POS and in-store experience The Warehouse had ever created.
Farmers Christmas 2010
We created The Farmers Christmas campaign of 2009, and the 1-day sale events that worked alongside it. Farmers approved the overarching campaign (below) on our first presentation which, at the time, had never happened before for a Farmers Christmas campaign.
SkyCity Casino Events
As well as an overarching look and feel for casino gaming promotions, we were soon creating the games from scratch and then building the game from concept to finished article. Below are the games and looks for each that we created, promoted, and executed.
Auckland Zoo
Auckland Zoo asked us to work on a number of School holiday events and monthly brochures to promote the zoo.
The Postman's Leg
Ask by the landlord, of our local bar/restaurant, to give his daily food promotions a new look. Below are three of the seven daily meal deals we created for him.
SkyCity 'Welcome' Brochure
SkyCity needed a "Welcome" brochure that showcased their entire portfolio of restaurants, attractions, and hotels. We combined a serif with a non-Serif font, minimised the copy, and made a picturesque brochure with lots of white space.
