POPPACKAGING
Packaging that grabs attention before it’s even picked up. We create designs that stand out on the shelf, connect with customers, and give your product that irresistible “take me home” factor.
Waikato Chocolate Easter Eggs
One of many packaging projects at The Warehouse Group was for three chocolate Easter Eggs. We were provided the names, flavours, and a die cut template to work to. We illustrated every background, type lock-up, and all characters, except the faces on the chocolate buttons; I used stock for those, as the button faces we illustrated, to quote the client, "would scare children".
South Pacific Brands
For South Pacific Brands, we created logos and packaging for new drinks, as well as creating advertising campaigns for both new and existing products. Below are three logo designs we created for the company.
The Warehouse Fireworks
In 2018 we were asked to create 2 new fireworks product ranges, with the names provided. The subheads, on the other hand, were our suggestions; neither subhead made the cut for some reason :)
Play Studio
Our first brief for The Warehouse was to rebrand their low-budget toy range. We were provided with the name Play Studio and created a collection of logos. Once the below logo was approved, we then had to create a series of packaging templates and very tight guidelines, as all of the packaging was created in China, without New Zealand approval.
Nice
2 designs we created for another of The Warehouse's home brands. We hand drew and then vectorised the clouds for 'Nice Marshmallows' and we used iStock for the 2 'Mega candy' Mixes. The idea behind both these were a simple flat colour with the main cloud and the mouth of the monsters showcasing the products within.
Samsung
All packaging usually comes direct from South Korea, but Samsung New Zealand wanted to bundle phones and acessories together, I created the below premium look for 3 bundle sets.
Steam
When the Warehouse wanted to goup and brand their educational products, they looked at 'STEM' but choose to call there toys 'STEAM' by adding an 'Arts & Craft' to the mix. Below is the logo and an example of one pice of packaging we creted for them.
